[2014-2015] Development of a Gravitational Model for Regional Marketing

Period: 2014 – 2015

Work Sphere: Other – HR and regional development

Type of Action: Consultancy and technical assistance

Funding: Tender

Client: Confederation of Employers and Industrialists in Bulgaria

Partners: N/A

Objective: Development of a gravitational model for regional marketing and methodology for its implementation in the six planning regions in Bulgaria.

Activities: Survey and synopsis of good European practices of innovative regional marketing and marketing policies for partner networks; Development of a theoretical gravitational model; Design of organizational structures to the KRIB – Regional Observatories for Coordination and Business Development; Developing a methodology, procedures and tool for data collection; Training 36 leading experts; Elaborating analytical report; conducting 2 two-day results forums.